SOFT SAVING: GEN Z’S FINANCIAL PHILOSOPHY

Soft Saving: Gen Z’s Financial Philosophy

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, financial success followed a familiar pattern: earn progressively, conserve strongly, acquire a home, and prepare for retirement. But Gen Z is approaching money with a fresh point of view. As opposed to focusing entirely on long-term buildup, this generation is prioritizing equilibr

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